How we've estimated our impact so far

Good Club exists to help our customers live more sustainably. So it's important to us that we measure our impact and communicate it transparently and openly.

We've measured our impact in 3 ways:

  • Pieces of single-use plastic saved

  • CO2 emissions reduced and offset

  • Money saved compared to retail prices

How we estimate plastic saved

For every zero waste item sold, we're assuming a comparative product would have been otherwise packaged in single-use plastic.

So 1 zero waste product = 1 piece of single-use plastic.

How we estimate CO2 saved

We measure CO2 savings in 2 ways: reductions and offsets.

  • Reductions are the CO2 emissions that customers save by using our service, compared to similar eCommerce grocery businesses that use cardboard boxes to deliver orders and single-use plastic to package items.

    We estimate our total reduction impact by estimating the CO2 impact of our service - producing our boxes and pots, delivering and collecting representative orders - and comparing it to the estimated CO2 impact of similar orders where single-use packaging must be thrown away after each use. We assume an average number of reuses for our boxes and pots and factor that into the calculations.

  • Offsets are CO2 emissions that we estimate to have offset through reforestation projects. We've partnered with Ecologi to plant trees and contribute to a variety of reforestation projects around the world. You can find out more about our partnership with Ecologi here

How we estimate money saved

Our price savings are calculated by comparing our prices and the recommended retail price (RRP) provided by our suppliers. You'll see these prices listed against each item on the store.

We estimate money saved by totalling the price savings across all of our customers' orders.

How we estimate a customer's projected yearly impact

When a new customer joins we provide an estimate of the amount of plastic, CO2 emissions and money they could save by using our service.

We calculate these figures by using estimates for a customer's average spend based on the size of their household. This average spend is used, in addition to a representative basket size, to calculate projected plastic, CO2 and money that could be saved per year based on data we have from previous customer orders and the methods described in this article.

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