When we started the project to develop zero waste groceries, we wanted to make sure we were designing a completely environmentally sound system - the last thing we wanted was a zero waste service that sped up global warming!
Working with Environmental Analysts to produce detailed Life Cycle Analysis (LCA), it was clear that of all available materials, recycled and recyclable plastic was the clear winner in terms of durability and weight, and so CO2 production.
We concluded that plastic does have its place in our world, but only when it's reused many, many times. Once an item comes to the end of its (long) life, it's recycled and absolutely nothing goes to landfill.
We will be publishing the details of our LCA work soon, but in the meantime, be assured that we have taken every step to make sure this is the most environmentally friendly service possible.